In an overall recessionary economy, the demand for purchasing new cars is likely to become suppressed and the lead time from initial interest to real sale would be longer. In this type of situation, organizations need to work on improving their Lead to Conversion ratio very intrusively.This would push companies to work on both the quantity and the quality of leads in the pipeline and also empower the sales force with available, relevant and updated information, so that speed of response against customer queries is satisfactory.

Managing the interest and profitability levels of dealerships would be one of the most important areas of OEM thrust to assure that the dealership owners stay interested in this business venture. Another area of focus is expected to be customer retention. As marketing & sales budgets are likely to stay under pressure in the short to medium term, automotive OEMs would be constrained to go all out in order to find new customers.In consequence of that understanding and acting on insights from existing customers and holding them back with new car sales, more service and accessory based engagements, used car vehicle transactions and many more will increase sothat there is a rise in revenue share per customer.

How can WTM Help?

WTM has implemented various custom application development and maintenance projects in the marketing & sales space which address key areas such as Order management, Incentive management, B2C portals, Vehicle and Dealer tracking system, etc. WTM has also executed several complex Global CRM system roll outs.With deep rooted product partner relationships with several companies and we also have extensive capabilities across consulting, application implementation and maintenance, upgrade and support services.