Real Time Offer Optimization
We know that today's retail customers are always connected. They listen to an infinite number of information sources and discuss brands on multiple social forums that influence purchase behavior and loyalty. A retailer needs to have the ability to listen and respond in real time to the customer's needs and views.
At WTM, we off a holistic solution where data management meets analytics meets real time personalization. Our "Real time Offer Optimization" solution leverages real-time customer behavior including the latest transactions and social feeds, individualized demographics, and dynamic pricing and merchandising to recommend products and offers. The inbuilt algorithms and business rules match the customer's unique interests to relevant promotions and digitally delivers instantaneously and automatically.